As the desire to maintain Caucasian looks continues to fuel many dreams in the Far East,
are noticing a steady increase in demand for cosmetic procedures that help young women, and even some men, achieve the “Western ideal” of beauty. A recent story in the Miami Herald summarizes the latest trends in China, pointing out that thousands of young Chinese women and men are undergoing extensive procedures including eyelid reconstruction, breast enlargement and nasal bridge augmentation in an effort to get a better job or attract a mate.
Many young adults in cosmopolitan cities including Shanghai have grown up around the Western ideal of beauty. The upscale retail and entertainment districts around the city feature several Western retailers, including H&M and Zara. A recent explosion of wealth in China has put plastic and cosmetic surgery within easy reach for many young professionals, and other residents of the city.