Potential patients come to your LocateADoc.com Folio page or practice Web site with the intent of finding the help they need to proceed with their procedure. They are trying to get to know you through your Web site. They’re asking “is this the practice that’s right for me.”
Begin your writing by describing your practice’s unique value.
- What you do that makes you unique in your market.
- What your entire practice does to meet the patient’s needs.
- What will you give them?
- What great benefits can they expect from your service?
- Explain the basic steps of the consultation and what they can expect.
Benefits
Use your personal Folio page to make them feel comfortable with your message and show them how they will benefit by using your services. Patients want to know what’s in it for them.
Help your visitors feel confident by showing them that you know what sets you apart from other practices in your market and why what you have to offer is so important.
Make your visitors feel comfortable writing with a conversational tone using contractions, and avoid jargon.
Call to action. What steps does the visitor take to contact the practice and “get started”? What if they want a consultation or just want to ask questions?
Create a Web page that has an easy to read format, since people read differently on the Web than they do on paper.
Putting it Altogether
The formula for success with your online copywriting is putting the best practices of presentation, style and content altogether. When you do you’ll see more leads.
Skimming instead of reading is a fact of the Web and has been confirmed by countless … studies. Web writers have to acknowledge this fact and write for scannability.”
Avoiding the “We we” copy.
Make your Folio page visitor centered not doctor/practice centered.
Sample of doctor/practice centered: “At our practice it has always been our philosophy to provide our valued customers with…”
Sample of visitor centered: “Are you looking for a practice that takes the time to listen to your needs? You can expect that you’ll always get your needs met here at…” |
for more information.
You may have feature a patient testimonial of your choice appear on your Folio contact page. The testimonial appears near the top of your Folio page copy. 
