Surgeons Warn Discount Plastic Surgery Can Cause Impulse Buying

You’ve probably come across a few discount plastic surgery ads and websites featuring popular procedures and treatments at a fraction of the price of typical doctor’s rates. However, surgeons are warning that these types of offers can encourage patients to buy on impulse and some may not do adequate research to make sure they are working with an experienced and board-certified plastic surgery doctor. The rise of daily deal sites posting deeply-discounted procedures is fueling some of this trend, encouraging people to head to the doctor’s office for Botox, other injectable fillers, and even complete procedures like liposuction.

The British Association of Aesthetic Plastic Surgeons (BAAPS) recently made a statement to stop unethical advertising and aggressive marketing campaigns using sites like Groupon to stimulate business. They say that discounts and vouchers for services encourage people to buy cosmetic procedures they wouldn’t otherwise consider.

In addition to halting advertising on daily deal sites, the BAAPS wants plastic surgeons to stop using loyalty cards, running seasonal incentives, and posting buy-one-get-one-free deals or limited time offers. BAAPS President Fazel Fateh says, “It has become clear that cosmetic surgery has been converted into a commodity. Part of the enticement and inducement has been done through unethical and very aggressive marketing and advertisement – in some instances targeting extremely vulnerable groups.”

It’s important for patients to be aware of the fine print associated with these types of deals, and also to check the reputation of the medical center or practice running the offer. Working with board-certified plastic surgery doctors can reduce the risk of a botched procedure, and in many cases, board-certified surgeons simply don’t run ads or campaigns on daily deal sites. It’s in the consumer’s best interest to research their procedure and work with reputable doctors in their area.

Would you buy plastic surgery vouchers from a daily deal site? Share your thoughts in the comments below!

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