Initially launched in Canada in 2011, Breast Reconstruction Awareness Day, or BRA Day, promotes the education and awareness of post-mastectomy breast reconstruction. Join thousands of people celebrating the first National Breast Reconstruction Awareness Day across the USA, on October 17, 2012.
According to the American Society of Plastic Surgeons, 150,000 women will lose their breasts to breast cancer and 7 out of 10 women will not be told about their breast reconstructive options. Pending passage in Washington, the Breast Cancer Patient Education Act requires doctors to provide their patients with information about their breast reconstruction options.
The national spokesperson for BRA Day USA is singer/songwriter Jewel, who will be holding a charity concert to raise money and awareness. The talented artist has written numerous lyrics empowering women after heartbreak and loss. She is now hoping to do the same for breast cancer survivors. Jewel recently wrote the song "Flower" to raise awareness helping women gain their confidence and quality of life back through breast reconstruction surgery. The concert will be held in New Orleans Theater at the Convention Center on October 29, 2012. Event proceeds will go to benefit and support the breast reconstruction research and organizations, such as The Breast Reconstruction Awareness Fund of The Plastic Surgery Foundation, PSF research and breast reconstruction organizations, as well as the Breastoration program of the Cancer Association of Greater New Orleans.