Would you get Botox injections if your family doctor suggested it? According to a report in USA Today, many doctors are suggesting cosmetic surgery to their patients as an “extra” procedure for their next visit. Many dentists and doctors are certified to perform several simple cosmetic procedures, including Botox, dermal injections and skin tightening treatments. When meeting patients for a checkup or other procedure, some doctors are recommending other procedures and services to make an extra profit, but it is also because people are more concerned about their appearance than ever before.
Unfortunately, this approach may not always be in the patient’s best financial interests. Many of today’s popular cosmetic enhancements, including Botox, dental veneers, injectables and facial rejuvenation procedures cost between $400 to $2,000 or more, and are not covered by health insurance. This means that the patient will not only be responsible for paying their co-pay for their visit, but will also be responsible for paying the high costs of a cosmetic procedure out of pocket.
According to Olivia Mellan, psychotherapist and “money coach” who interviewed with USA Today, “people mistakenly think that doctors and people in positions of authority are the voice of truth…consumers have to learn to be their own advocates.”
The increased demand for minimally-invasive cosmetic procedures, including Botox injections, dermal fillers and non-invasive facelifts is encouraging for the plastic and cosmetic surgery industry after the peak of the recession. According to the American Society of Plastic Surgeons, demand for Botox injections increased over 500% from 2000 to 2009, and the demand was linked to the decreased demand for pricey surgical procedures, but ongoing need to maintain a youthful look. Many minimally-invasive procedures allow patients to maintain their youthful appearance for an affordable price.
Still, experts warn consumers to consider the total cost of their procedure, and make sure that they are not relying solely on the doctor’s recommendation when making their decision to undergo cosmetic or plastic surgery. Not all procedures are suitable for everyone, and a consultation with several cosmetic surgery specialists can help the consumer make the most informed decision.