Even in the midst of the recession, Americans didn’t hold back on spending on plastic surgery procedures.
While spending for plastic and cosmetic surgery procedures was down 3 percent from 2008, many Americans still went under the knife or elected to have minimally-invasive procedures to improve their appearance.
According to the American Society of Plastic Surgeons, demand for liposuction, tummy tucks, breast enlargement, nose jobs and eyelid surgery showed the biggest decline. Still, breast augmentation, nose reshaping, eyelid surgery, liposuction and tummy tucks made it to the top five most sought-after procedures.
Adults weren’t the only ones heading to the plastic surgery office this past year. According to data provided by the American Society of Plastic Surgeons, approximately 210,000 teenagers between the ages of 13 and 19 also underwent cosmetic surgery, accounting for approximately 2 percent of the total procedures.
Demand for Botox, wrinkle fillers and other minimally-invasive procedures did show a steady increase in 2009, as more Americans looked for ways to save money on their procedure while still enjoying good results. Wrinkle fillers and Botox served as a temporary replacement for the otherwise-pricey facelift surgery. VelaShape and Endermologie treatments helped men and women get in shape and lose a few inches without liposuction. Skin tightening procedures helped many achieve a more sculpted appearance without surgery, and also helped to eliminate cellulite.
The ASPS reports that many women were still interested in undergoing the “mommy makeover” which involved tummy tucks, liposuction and breast lifts. However, the $5,000+ price tag may mean that these women postpone their procedures until late 2010.
Plastic surgeons across the country attempted to attract patients by offering attractive financing plans, and discounts on select procedures. However, the final numbers still showed a significant decrease in demand for 2009.