Despite the economic turmoil of 2008 and 2009, thousands of Americans still made their way to the cosmetic and plastic surgery center for cosmetic procedures, including Botox, laser skin resurfacing and other skin rejuvenation procedures.
The American Society for Aesthetic Plastic Surgery and the American Academy of Cosmetic Surgery have both conducted independent surveys to gauge demand for plastic and cosmetic procedures in 2008 and 2009, and concluded that while demand for previously-popular surgical procedures declined significantly, demand for nonsurgical procedures grew slightly.
Renato Saltz, MD, a plastic surgeon from Salt Lake City and President of the Aesthetic Society, states that demand for plastic surgery is expected to increase in 2010. In a recent story in American Medical News, Dr. Saltz states, “Plastic surgery is feeling the effects of the recession, just like many other sectors of the marketplace…growth in demand will likely return as the recession eases and baby boomers’ offspring begin to explore surgical options.”
The American Academy of Cosmetic Surgery reports that the number of procedures performed in 2009 was up approximately 8 percent from 2008. The most in-demand nonsurgical procedure was Botox, and the most in-demand surgical procedure was eyelid surgery. The survey conducted by the American Society for Aesthetic Plastic Surgery reports an increase in demand of just 1% in nonsurgical procedures, and a 17% decline in demand for surgical procedures in 2009.
Cosmetic and plastic surgeons speculate that the aging baby boomer generation will continue to be one of the largest markets for cosmetic and plastic surgery, and as the economy recovers, more people will be returning to the plastic surgeon’s office for surgical procedures that they have been putting off for a while. Once-popular procedures including breast implant surgery, liposuction, facelift surgery and body lifts may soon lead the numbers for procedures in the upcoming years.