As more Americans tightened up their wallets during the economic recession, plastic and cosmetic surgeons around the country took steps to generate more business by slashing prices on popular procedures, and running special offers month in, month out.
The LA Times recently reported on the trend of sale prices on tummy tucks, liposuction and facelifts throughout the country.
The American Society for Aesthetic Plastic Surgery reports that the number of cosmetic procedures in the U.S. fell approximately 17 percent from 2008 to 2009. As fewer Americans scaled back on luxury expenses, plastic and cosmetic surgery became less of a priority for many. In order to stay in business, many plastic surgery centers unveiled deep discounts and patient financing programs to attract more patients. Others introduced less-invasive procedures, such as Botox and VelaShape, to their practice, so that patients could find a more affordable alternative to “tide them over” until they could afford a more extensive procedure.
Demand for less-invasive procedures including Botox, hyaluronic acid fillers, Thermage skin tightening treatments and body contouring procedures such as VelaSmooth and VelaShape was on the rise throughout 2009. Many patients also opted for chemical peels and microdermabrasion, in stead of the pricier laser skin resurfacing treatments, to improve their looks.
One of the key reasons why many Americans continued to pursue plastic surgery in the midst of the economic turmoil was to keep their jobs. For many aging men and women, maintaining a youthful look was a top priority in a competitive job market.
Patient financing plans continue to be an attractive option for those that cannot pay for their procedure upfront, or when the surgeon does not offer an in-office payment plan. Patient financing plans such as CareCredit allow the patient to obtain financing specifically for cosmetic procedures, and choose from several interest-free and low-interest payment plans depending on the doctor and type of procedure.