Even amidst a recession and market trends that indicated Americans were spending less on luxury purchases, the American Society of Aesthetic Plastic Surgeons reports that over 10 million Americans had cosmetic surgery in 2009.
Demand for plastic surgery is expected to increase as the economy improves, and recent survey results show that approximately $10.5 billion was spent on cosmetic procedures in 2009, $6 billion was spent on surgical procedures, and approximately $4.5 billion was spent on nonsurgical procedures.
The most popular non-surgical procedure was Botox, and the top five surgical procedures were breast augmentation, liposuction, blepharoplasty (eyelid lift surgery), tummy tucks and a facelift. Other popular non-surgical procedurs were laser hair removal, microdermabrasion, chemical peels and hyaluronic acid fillers.
Over 2 million per year undergo Botox treatments to erase fine lines and wrinkles, and rejuvenate their appearance. For some people, fear of job loss was the primary reason to undergo a cosmetic or plastic surgery procedure, and more men opted for both surgical and nonsurgical procedures in 2009. The ASAPS reports that the baby boomer generation was among the top market for plastic and cosmetic surgery procedures, and that the majority of procedures were performed in an office-based facility.
Over 900 board-certified physicians participated in the survey, and the group consisted of plastic surgeons, dermatologists and otolaryngologists.
Some physicians reported that repeat patients and individuals that put off more pricey procedures until they could afford it were among the majority that opted for non-surgical procedures such as Botox, microdermabrasion and injectables. Many people who couldn’t afford more extensive procedures such as facelift surgery, liposuction and body lifts opted for less-invasive procedures such as Thermage skin tightening treatments and VelaShape body contouring treatments to achieve desired results, even if results were only temporary.