Beauty and Cosmetic Industry Continues to Boom in Brazil

In the wake of the recent slump in demand for cosmetic and plastic procedures in the United States, countries including Brazil are reporting an overall increase in demand for many aesthetic procedures and beauty treatments.

Salons, spas, and even plastic surgery centers are reporting a significant increase in demand for beauty treatments and cosmetic procedures, and the market for beauty products and cosmetics continues to rise at steady rate.

According to a recent story in Gulf News, “the recent transformation in the lives of ordinary Brazilians owes much to the low inflation and economic stability brought by orthodox economic policies since the mid-1990s – a floating exchange rate, inflation targeting by the central bank and steady reductions in public debt – and to the expansion of income transfer programmes under President Luiz Inacio Lula de Silva since 2003.” (Source:

What this means for the beauty and cosmetic industry is that many Brazilian doctors and beauty professionals have been able to build new businesses or keep their existing business afloat even during troubled economic times overseas. In many cases, U.S. residents and Europeans have been traveling to Brazil to undergo pricey procedures such as breast augmentation, buttocks augmentation, liposuction and tummy tucks at Brazilian cosmetic and plastic surgery centers just to save on costs.

Brazil, and many other South American countries, are famous for their “medical tourism” packages where plastic and cosmetic surgery centers offer attractively-priced packages on popular procedures including liposuction, breast implants and facial plastic surgery at a fraction of the average market cost in the United States. In some cases, the discount can be as much as 50% or more off the standard price for the procedure.

The American Society of Plastic Surgery warns that it’s still important to do research about the surgeon , and also to get information about the track record of the plastic or aesthetic surgery center overseas, before booking that appointment.

Further Reading

  • With bathing suit season right around the corner, plastic surgeons across the country are finding more women are booking up appointments for body contouring and breast augmentation procedures. Dr. Michael Niccole, founder and medical director of CosmetiCare Plastic Surgery Center and MedSpa in Newport Beach, and one of the “Top Plastic Surgeons in America”, reports that his appointment books are full, with a high demand for breast implants, skin tightening procedures and body contouring procedures to help women lose a few inches around the hips and thighs.

  • If you need a quick mini-makeover for the holidays and New Year countdown, simple and affordable cosmetic procedures such as laser hair removal and dermal fillers may be your best bets.

  • has recently released a fantastic plastic surgery cost infographic for both men and women. Why do people shell out so much money for plastic surgery? Well the answer obviously is to look better and feel wonderful about themselves. In addition, as I have written before, it is becoming the rising trend for job seekers as the job market becomes more and more competitive.