“The Early Show” Showcases Latest Developments in Cosmetic Surgery

“The Early Show” on CBS News recently showcased some of the latest developments in cosmetic and plastic surgery in a special broadcast called “New Year, New You.”

Thousands of Americans are already making plans to update their look in 2010, and plastic surgeons are unveiling a wide range of innovative procedures including Zerona non-invasive liposuction, and minimally invasive breast lifts.

The American Society of Plastic Surgeons reports that more than 12 million plastic surgery procedures were performed in 2009 alone – despite the economy – and that Americans forked over about $10 billion to get liposuction, breast implants, facelifts, body lifts and body contouring procedures.

While plastic surgeons did experience the effects of the economic downturn, many were able to introduce minimally-invasive procedures to their practice such as Botox, injectable fillers and surgery-free body contouring procedures such as VelaShape and Thermage skin tightening treatments. These helped to increase patient traffic and also gave plastic surgeons a chance to introduce prospective patients to pricier procedures.

The Early Show’s special feature covered some of the latest developments in plastic surgery including the ongoing debate between silicone and saline implants, and also put the spotlight on SmartLipo treatments another procedure that has been making waves across the country. Dysport was also in the limelight during the segment, the latest injectable that promises results similar to Botox. Dysport works in the exact same ways as Botox, but costs about 20 percent less, according to CBSNews.com.

Another up-and-coming treatment for 2010 is the eMatrix facial rejuvenation procedure. This laser-like treatment is an innovative skin tightening procedure that promises to strengthen and tone the skin, reduce the appearance of wrinkles and rejuvenate the face and neck areas. Most people need about three treatments in order to see results, and it is currently available at select medical spas and cosmetic surgery centers across the United States.

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