"Internal Bra" Offers Benefits of Breast Lift without Implants

Women who are interested in achieving shapelier and larger breasts may not need to resort to breast implants.

A new product called the “Cup & Up” promises to improve the shape of the breasts without affecting their size. The product has been deemed an “internal bra” by some plastic and cosmetic surgeons because it works by harnessing the existing breast tissue and pushing the breasts upward to create a more attractive silhouette and shape.

The surgeon inserts a set of small silicone cups underneath each breast to improve their shape and size, and then fits a small thin strap to each cup between the ribs, breast and shoulder. The surgeon can then tighten the strap to gently lift the breasts up from a sagging position.

According to the manufacturers of the “Cup & Up” device, results of this minimally invasive procedure can last for several years and will cost less than the typical breast lift. The UK’s Daily Mail reports that the “Internatl Bra” can be fitted in just 40 minutes and the breasts still look very natural.

Orbix Medical is the company behind the device and the first woman to receive her internal bra is still enjoying results after a year. Orbix Medical is currently recruiting volunteers for a trial and will be performing another procedure during the last week of December 2009.

According to plastic surgeon Eyal Gur who has been working with Orbix Medical to fine tune the internal bra procedure, “There are a lot of younger women whose breasts started to sag even before they have had children and breast fed. Those who are sagging after having kids want to look like they were when they were teenagers. This operation will give them back youthful breasts…the internal bra would be really beneficial to women who have had partial or full mastectomies.” (Source: Daily Mail)

Further Reading

  • With bathing suit season right around the corner, plastic surgeons across the country are finding more women are booking up appointments for body contouring and breast augmentation procedures. Dr. Michael Niccole, founder and medical director of CosmetiCare Plastic Surgery Center and MedSpa in Newport Beach, and one of the “Top Plastic Surgeons in America”, reports that his appointment books are full, with a high demand for breast implants, skin tightening procedures and body contouring procedures to help women lose a few inches around the hips and thighs.

  • We’ve all heard about celebrities going under the knife to improve their looks and enhance their appearance, and while some do manage to enhance their looks with a nip and tuck, others fall victim to a plastic surgery disaster. Celebrities including Tara Reid and Amanda Lepore have been criticized and publicly humiliated after repeat plastic surgery procedures that have led to disaster. Fortunately for stars like Tara Reid, revision surgery has helped to correct the deformities and irregularities caused by the botched procedure. Still, many celebrities aren’t so lucky and have to find ways to mask their anti-aging disaster.

  • A new TV show in Australia called The Shire recently spotlighted plastic surgery and featured the stars of the show having now qualms about treatments. The show’s stars Sophie and Vernesa aren’t afraid to show off their fake breasts in revealing tops and dresses, and are both sporting the infamous lip-enhanced pouts. Vernesa admits that she’s been told not to have any more filler treatments in her lips to prevent her lips from touching her nose. She undergoes Botox for the first time on camera.