Neurocosmetics Entering the Market in 2010

While demand for facial rejuvenation procedures such as Botox, laser skin resurfacing treatments, microdermabrasion and the “liquid facelift” continues to remain steady, cosmetic companies are venturing into new territory to offer anti aging treatments that don’t require a trip to the surgeon’s office. One of the emerging trends in aesthetic and plastic surgery for 2010 is the addition of beauty products called “neurocosmetices.”

These cosmetics are designed to not only make you look good, but also to boost your mood. The results of a survey by market research group Mintel show that these mood-enhancing beauty products act on the brain’s neurotransmitters to provide exceptional results. These go beyond aromatherapy to boost the mood, and are designed to not only make skin look flawless, but also improve sleep quality and increase feelings of well-being.

According to this report in, neurocosmetics are capable of having a profound effect on the mood and can help create significant shifts in a positive direction within a few minutes.  The products may soon be available in the United States, the United Kingdom and other parts of Europe.

Key ingredients in these innovative beauty products include Idebenone, a skincare active that has the ability to stimulate information transfer across the right and left brain hemisphere, and a range of nootropics that can help to boost the neurotransmitters serotonin and dopamine to reduce stress and improve the mood.

Other emerging trends in the beauty and skincare department include the addition of chromotherapy based products that help to enhance the mood and balance energy levels using certain colors. Kroia, the company behind the Chromotherapy Renewal Active Foaming Moisturizer, has created a line of products made with topaz crystal, neroli flower extract, and ginseng, and they are available in three different color blends to provide different results. The moisturizer is available in yellow for energizing effects, pink for anti-aging benefits and blue to soothe and relax the mind.

Further Reading

  • Reducing the signs of aging with facial treatments such as microdermabrasion and dermal fillers can provide temporary results, but innovative procedures such as Fraxel C02 Laser Treatment show more promise for those who want to get rid of fine lines and wrinkles for the long-term.

  • One of the secrets to Jennifer Lopez’s youthful looks is her heart-shaped face. Jennifer’s plump, lifted cheeks help her retain a very youthful appearance and this feature has been deemed the cornerstone of a younger-looking face. As we get older, the fat in our cheeks tends to disappear and this area can even appear hollowed out. Plastic surgeons recommend facial fillers to restore the lost volume in the cheeks or even fat grafting if you want a more permanent solution.

  • While Kim Kardashian has been very public about staying away from plastic surgery procedures, her mother Kris Jenner has become a well-known celebrity plastic surgery addict. Kim K.’s boyfriend Kanye West has been pleading wit Jenner to stop having plastic surgery because he fears that she will end up dead like his own mother Donda West. Donda died tragically at the age of 58 after undergoing a tummy tuck, breast reduction, and liposuction procedure. A close source reveals that, “That loss crushed Kanye”. Since Kanye’s become very close to Kris, he may be feeling that he doesn’t want to lose a second mom to a plastic surgery death.