While many shoppers hit their favorite retail store and outlet malls for Black Friday deals, hundreds of people scooped up deals at their local plastic surgeon’s office. Several plastic surgeons in Beverly Hills to New York City took advantage of the busy shopping season by offering deep discounts on popular procedures such as Botox, dermal fillers and other anti aging procedures.
At the Simoni Plastic Surgery Center in Beverly Hills, California, patients received 20% off all surgical procedures if they booked their visit before December 31, 2009. Patients were also required to pay a 30% down payment for the procedure. For those that wanted to stick with non-invasive procedures, Botox and other injectables were available for 50% off the usual treatment price.
Surgeons have been looking for several innovative ways to attract more patients this year, especially since the economic downturn resulted in tighter consumer wallets and a steady decline of ‘luxury expenses’ such as plastic and cosmetic surgery. Doctors have been rolling out discounts, coupons, free treatment incentives and their own patient financing plans so that prospective patients can still consider surgery or a cosmetic enhancement procedure.
Americans spent nearly $12 billion on cosmetic procedures last year, and the American Society for Aesthetic Plastic Surgery has yet to unveil the numbers for the 2009 year.
Still, the American Society of Plastic Surgery warns that patients need to keep an eye on surgeons offering drastic deals and discounts to ensure that the practice is licensed to perform the procedures, and that the doctor has enough experience to administer the treatment or perform the procedure with minimal risks. Doing research about the practice, setting up an in-person consultation and learning about all the risks and benefits associated with the surgery or treatment is still important, regardless of the offer.