Researchers have long pointed out that the Western ideal of beauty differs significantly compared to other regions of the world, but a recent report presented at the 2009 American Academy of Otolaryngology – Head and Neck Surgery Foundation Annual Meeting and OTO EXPO in San Diego showed that the esthetic impressions of people of different races also shows a significant variance.
The study involved reviewing the preferences of a group of health professionals who work with facial esthetics compared to the preferences of artists and sculptors, and a group of general citizens with no affiliation to the facial esthetics industry. Participants in the study were asked to review six images of six women between the age of 18 and 30 years. Each woman had a different nasal height root variation.
The preferences of each group showed that the women with a low nasal root were considered to be ‘most beautiful’ by Brazilian health professionals, artists and the general public, followed by the women who had a regular position of the nasal root. The least beautiful women were those that had a high position of the nasal root. Nasal root was measured between the upper eyelid crease and the pupil level.
The findings of this study were presented at the American Academy of Otolaryngology – Head and Neck Surgery Foundation Annual Meeting and OTO EXPO primarily to help surgeons understand how to tailor their procedure to meet their patient’s needs and achieve the ‘ideal’ facial appearance. While this study was designed to review the preferences of Brazilian health professionals and citizens, similar studies are underway to find out what the general populations in North America, Europe and Asia consider to be the ‘ideal’ beauty based on nasal root positioning and other key features. The results of these studies may be significantly different than the results of the Brazilian study.