Typical Western traits such as a pointed nose, flat abs and large breasts are among the most-coveted characteristics in countries like India, and plastic surgeons overseas are finding that the demand for rhinoplasty and Botox is especially high in the urban cities of Mumbai, Chennai, Delhi and Kolkata. More men and women from the upper middle class group are turning to plastic surgery to improve their chances of a good marriage, increasing self-confidence and securing a steady job.
There are currently no registries or organizations that track the number of cosmetic and non-surgical procedures performed in India, and but consultants and medical professionals at the major hospitals are able to track the number of procedures performed at their clinic.
According to a recent press release from New Delhi, Dr. Rakesh Khazanchi, a senior consultant in the Department of Plastic and Cosmetic Surgery at the Sir Gangaram Hospital has found that demand for rhinoplasty, liposuction and abdominoplasty has increased approximately 150 percent in the last 5 years in India.
In addition to the surgical procedures, Dr. Khazanchi has found that many men and women in India are also turning to non-surgical procedures such as Botox and microdermabrasion to appear younger. Botox helps to eliminate deeper wrinkles and lines on the forehead and around the eyes, while microdermabrasion helps eliminate or reduce the appearance of fine lines and wrinkles around the mouth, nose and jaw areas. Microdermabrasion also helps the skin look healthier by removing the dry, dead layer of skin cells and increasing collagen production deep under the skin’s surface.
India is among several countries in the Far East that are growing in the fields of plastic and cosmetic surgery, and many citizens are opting for procedures that give them a more ‘Westernized’ appearance. According to Dr. Rajeev B. Ahuja, Chairman of IPRAS 2009 (15th World Congress of International Confederation for Plastic Reconstructive and Aesthetic Surgery), “Peer pressure and advertisements promising ‘picture perfect’ looks post –surgery, drive most men and women to undergo cosmetic surgeries.” (Source: IndiaPRWire.com)