The slowing economy has taken its toll on plastic surgeons across the country, but many surgeons are reporting a shift in consumer behavior, as more people seek ways to either finance their procedure, or select from more affordable services.
A recent story in the Poughkeepsie Journal reports that many plastic surgeons are finding people who are under pressure to look young and feel confident at work are looking for ways to cover their costs of surgery. The trend now is towards procedures that are easy on the wallet, and require little to no downtime.
Botox and laser skin rejuvenation treatments are among the most sought-after procedures during the economic downturn, because these procedures are relatively affordable and promise little to no downtime. Botox costs about $400 per injection (though it’s typically sold by the unit), and patients can return to work or other activities immediately after the treatment. Laser skin resurfacing treatments can cost up to $800 or more, and the patient will need a few days off work to heal. Still, the results can be significant enough to warrant a ‘splurge’ expenditure when compared to facelift surgery or dermabrasion.
Minimally invasive procedures have also become more widely available, and many medical spas that once only offered treatments such as medical-grade facials, microdermabrasion and laser hair removal, are beefing up their menus of services to include a lineup of injectable fillers, cellulite reduction treatments, Fraxel laser skin resurfacing, and even skin tightening treatments. Medical spas are filling the need for skin rejuvenation and anti-aging procedures, and cosmetic surgeons that add common medical spa services to their treatment schedules are tapping into this growing market.
For many people, these procedures are less of a luxury and more of an investment during these tough economic times. For some people, the boost of self-confidence from losing a few years from their appearance may help them secure their job during these tough economic times.