British Women Counting on Botox, Not Makeup During Recession

CB046973While many men and women are forgoing pricey cosmetic and plastic surgery procedures as they ride out the effects of the recession, some women are still heading to the doctor’s office to get their beauty treatments. And, some are trading their usual trips to the makeup counter in order to get the latest wrinkle-fighting procedure that provides guaranteed results.

According to a recent article in the UK’s, Times Online, many British women are finding more value in somewhat pricey Botox treatments and laser hair removal procedures than the average makeup roundup. Women are willing to pay extra to achieve instant results from a medical spa or cosmetic surgeon, and may even be using up their usual beauty budget in order to make it happen.

According to the Times Online, L’Oreal’s luxury product division has reported a 13 percent decline in sales for the first six months of the year, while Estee Lauder has reported a 28 percent decline in its fragrances. Fewer women are turning to their favorite luxury brands to provide the beauty fixes they need, and Botox treatments, laser hair removal packages and other non-invasive procedures are slowly becoming a higher priority for many. (Source: Times Online)

Botox and other dermal filler procedures do provide instant results, and some people purchase a package of treatments to save on the total cost of the procedure. In the United States, the average cost of a Botox injection is about $400, while other dermal fillers range from $350 - $600+ depending on the number of treatments required and the brand.

Eyelash lengthening products are another popular product during the recession, and these may soon reduce demand for over-the-counter eyelash thickening products and eyelash enhancers that once ruled the beauty department. In the United States, LATISSE is available for approximately $150 per wand, and promises to lengthen and thicken the lashes in as little as eight weeks. A similar product is being unveiled in the UK this year.

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