Despite the drop in demand for cosmetic and plastic surgery in 2009, researchers are pointing to an upswing for the anti-aging and cosmetic surgery industry.
According to the Freedonia Group, an international research firm that reviews industry trends and creates forecasts, demand for cosmetic and plastic surgery procedures is expected to grow at a rate of nearly 8.5% annually through 2012. Demand for minimally-invasive procedures is expected to grow at an even faster rate, as more people reorganize their budgets and look for plastic surgery alternatives to achieve their ideal look.
The American Society of Plastic Surgeons has already indicated that plastic surgery procedures in the United States have continued to dip downward since 2008 at a rate of 9 percent. According to The Plastic Surgery Channel, California reports a drop by as much as 40 percent since the same period in 2007.
Many prospective patients have simply postponed their plans to have surgery until the economy improves. Still, sales of dermal fillers such as Restylane, Botox, Juvederm and Sculptra have remained steady even through the tough economic times, as people look for quick-fix solutions to improve their looks and avoid the costs of surgery.
Some plastic surgeons and medical spas have gone to great lengths to stimulate business, offering incentives for new patients, hosting ‘free Botox’ parties, discount on booking multiple procedures, and offering more options for patient financing. Others have been heavily promoting plastic surgery alternatives such as non-invasive cellulite reduction, minimally invasive facelifts and other treatments that are easier on the wallet.
As the economy continues to recover in the oncoming months, consumers may slowly begin to return to their luxury purchases and investments that include procedures such as liposuction, breast augmentation, and of course, Botox. Demand for Botox, Dysport and other injectables is expected to increase rapidly in the oncoming years.