Experts Say Branded Procedures Don’t Always Deliver Advertised Results

lifestyleliftSmart-Lipo, Thread-Tox and the Lunchtime Lift are just a handful of branded procedures that are heavily promoted on television, in magazines and on the radio. These procedures are often marketed to baby boomers and young mothers who are considering plastic or cosmetic surgery to enhance their appearance, and appear to be effective procedures backed by clinical studies. Still, experts say that consumers need to exercise caution when considering these procedures, even when the procedure or treatment is boasts a registered trademark or its own logo.

According to a recent article in, brand name procedures may not really provide a legitimate solution for long-term results, and may just be a clever marketing ploy for the vulnerable consumer. Dr. Al Aly, a plastic surgeon in Iowa, points out that "These named procedures are used by the marketing entity to popularize the technique so that patients ask for it whether it fits their situation or not. This is a problem that can be very dangerous." (Source:

So how does a consumer find out if the procedure really does hold up to its name, or if it’s just a scam? Doing some online research about the procedure is the first step to finding out what the history of the technique and surgery is, and how long it has been available in the United States. The next step is to visit the website of the company behind the procedure and review any clinical studies or reports that back up the procedure’s claims. When it’s time to meet the doctor for a consultation, the consumer will be well-armed with knowledge and facts, and can then ask questions about the safety and efficacy of the procedure.

Plastic and cosmetic surgeons are required to disclose all risk factors involved with various procedures, but it is ultimately up to the patient to learn about the treatment and determine if the procedure is the right fit for them.

Further Reading

  • Motivated by his wife and kids, New Jersey Governor Chris Christie, who once called himself “the healthiest fat guy you’ve ever seen”, disclosed Tuesday he secretly underwent Gastric Banding (Lap Band Surgery) on February 16, 2013, performed by Dr. George Fielding, head of NYU Medical Center’s Weight Management Program.

  • With bathing suit season right around the corner, plastic surgeons across the country are finding more women are booking up appointments for body contouring and breast augmentation procedures. Dr. Michael Niccole, founder and medical director of CosmetiCare Plastic Surgery Center and MedSpa in Newport Beach, and one of the “Top Plastic Surgeons in America”, reports that his appointment books are full, with a high demand for breast implants, skin tightening procedures and body contouring procedures to help women lose a few inches around the hips and thighs.

  • Sound Surgical Technologies, the company behind Vaser Liposelection the Vaser ultrasound device, has developed the VaserShape system, a non-surgical device that helps reduce cellulite and inches in certain areas of the body. The VaserShape device is a non-invasive body contouring system powered by ultrasonic laser. The device is designed to disrupt fat cells beneath the skin by delivering ultrasound energy deep into the skin’s tissues.