If you’ve considered going to the medical spa or cosmetic surgeon’s office to get rid of wrinkles for good with a laser treatment, you may not need to make an appointment just yet.
The US Food and Drug Administration recently approved an at-home laser device that has been designed by Palomar Medical Technologies. This hand-held device is expected to launch in the consumer market through Johnson & Johnson, and will cost several hundred dollars.
Palomar’s laser is the first of its kind to enter the anti-aging and wrinkle removal market, and will open up several opportunities for the company in the consumer skin care industry. According to spokeswoman for Johnson & Johnson, Monica Neufang, the launch date and price has not been confirmed yet.
The company does plan to sell it directly to consumers, and to medical spas and health practitioners who promote anti-aging procedures and at-home care regimens.
Palomar is a medical device company that pioneered the optical hair removal field in 1991. It was one of the first to introduce and promote a laser hair removal system, and their hair removal devices are currently used at many medical spas and aesthetic centers around the country.
The Palomar wrinkle removal device would enable consumers to maintain their youthful looks without surgery, injectable fillers and other pricey cosmetic enhancements. It’s designed with patented technology, and there is currently nothing similar on the market. Until now, consumers have had to turn to cosmetic surgeons to undergo laser treatments such as Fraxel to get rid of wrinkles permanently. Light-based treatments such as intense pulsed light (IPL) and other laser devices can also help reduce the appearance of lines and wrinkles.
However, these procedures can cost upwards of $2,000 per session; the Palomar device may be a more attractively-priced option for the thousands of people who looking for ways to stop the clock.