Allergan Announces Express Success Charity Campaign

expresssuccessIn the wake of a series challenges with the FDA and oncoming competition from Ipsen, the makers of Dysport, Allergan, the makers of Botox, are ramping up their PR and marketing efforts to reposition themselves as the market leader for the famous wrinkle filler.

Allergan has announced the ‘Botox Cosmetic Express Success’ charitable education campaign that will benefit the non-profit Dress for Success organization. The company is donating a quarter of a million dollars to the organization, and the campaign has partnered with Vanessa Williams to raise awareness for the campaigns efforts.

According to Robert Grant, president of Allergan Medical, a division of Allergan, Inc., “Allergan has developed many programs to educate women about the product, especially the importance of seeing a licensed and trained physician. Through this campaign, Allergan also will be realizing the important philanthropic goal of helping disadvantaged women around the country fulfill their professional potential and express their success.” (Source : Press Release for Express Success Campaign)

The Dress for Success organization helps economically disadvantaged women thrive in the workplace and boost their self-esteem, by providing professional clothing and accessories. To launch this campaign with Allergan’s support, the organization is hosting an online drive, with Allergan donating $2 for each of the first 25,000 people who register for the campaign web site and pledge their support.

Supporters can register at www.ExpressSuccessCampaign.com, and all registrants will also be entered to win a trip for two to New York City to meet Vanessa Williams and get some workplace success tips.

Allergan ambassadors and Vanessa Williams will be hosting the campaign launch in New York City’s Union Square on June 30, in addition to a celebrity ‘Rack Relay Race’ and a public clothing drive. The first 100 people to pre-register for the race will receive a complimentary BOTOX Cosmetic treatment from a trained, licensed aesthetic-specialty physician, and the winners of the race will win a lunch meeting with Vanessa Williams in New York City.

Further Reading

  • A new TV show in Australia called The Shire recently spotlighted plastic surgery and featured the stars of the show having now qualms about treatments. The show’s stars Sophie and Vernesa aren’t afraid to show off their fake breasts in revealing tops and dresses, and are both sporting the infamous lip-enhanced pouts. Vernesa admits that she’s been told not to have any more filler treatments in her lips to prevent her lips from touching her nose. She undergoes Botox for the first time on camera.

  • Kim Kardashian continues to shoulder rumors about having plastic surgery, and some people report that the star has had multiple procedures including liposuction, breast augmentation, and Botox. Kim has admitted to having Botox, as well as VelaShape treatments designed to treat cellulite and smooth out the skin. She reportedly undergoes laser facial treatments to maintain her smooth skin and ward off the effects of aging. But has she really gone under the knife for more extensive procedures?

  • With only about a month of summer left, you may be considering going under the knife to maintain that bikini body or be in better shape for next season.  While demand for plastic surgery runs high during the winter months so that patients have time to heal before summer, there is still a significant demand for certain procedures over the warm weather months. According to the results of a recent report by RealSelf.com, patients are still flocking to the plastic surgeon’s office to look “red-carpet ready” or undergo a mini-makeover.

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