With the economic slump and tighter budgets in 2008, more people have been turning to non-invasive and minimally invasive procedures in order to freshen up their look. From Botox injections to nonsurgical facelifts, demand for less invasive procedures runs strong. Another interesting trend is that more women opted for cosmetic surgery in 2008 than men.
According to the American Academy of Cosmetic Surgery (AACS), fewer men headed to the doctor’s office last year to get even a Botox fix. Demand for surgery dropped by about 2% for the male demographic, while women continued to line up at surgery centers and medspas. Women in the AACS study showed an increase of 29%.
Men and women who are striving for their ideal body, those who want to get rid of wrinkles and fine lines, and those who simply want a mini-makeover can turn to a number of affordable procedures during the recession. However, fewer people are signing up for pricey –but once popular -- procedures such as liposuction, breast implants and facelifts.
For women, some of the most in-demand procedures include:
- VelaShape/Velasmooth – a body contouring procedure designed to tighten and smooth out the skin; this is especially effective for individuals who have undergone liposuction but need to smooth out dimples or loose skin.
- Liquid Facelifts – a combination of dermal fillers help to create the appearance of a surgical facelift, without the pain and recovery time involved. This procedure may involve using Botox, Restylane and other popular injectables to reduce the appearance of fine lines and wrinkles.
- Microdermabrasion – an affordable skin resurfacing treatment that helps freshen up the skin, reduces fine lines and wrinkles, and helps get rid of acne scars and pigmentation. Most treatments cost between $100-$150 per session.