Doctors Report Reduced Demand for Oversized Breast Implants

While breast augmentation and breast symmetry procedures continues to attract thousands of female patients each year, physicians are noticing a significant decrease in demand for oversized implants.  Oversized breast implants - those that could be DD or larger - were once a top trend in the fashion and modeling world, especially for women and girls who had very slender figures.   The silhouette created by these implants typically looked very unnatural, but that was part of what gave this extreme look its appeal.  Now, women are leaning more towards a natural, streamlined look that helps balance out their bodies and actually complements their silhouette, experts say.

The New York Daily News reports on this trend in its article, "Demand Deflates for DDs".  Staff writer Bill Egbert shares insights from local NY doctors, indicating that many people are steering clear of oversized implants simply because of the cost; the prcoedure can cost up to $10,000, and those who are feeling the pinch during the economic downturn aren't making breast implants a top priority.

A 2007 press release about the latest trends in breast implants also explains that the 'bigger is better' mentality is disappearing.

"The oversized implants seen everywhere in the popular media in the 80’s and 90’s clearly served to alter the public’s perception of what breasts are supposed to look like: large, taut and high. The kind of breasts that formerly appeared only in cartoons." (Source:

2008 left many women seeking alternatives to pricey breast augmentation, and doctors unveiled solutions such as Botox for the breasts and other injectable fillers that could help sculpt and create natural-looking breasts.  Many women are simply waiting to get their procedure in 2009 or 2010, depending on their personal budgets.

Regardless of when and how women obtain their implants, the trend has shifted towards a more natural and sleeker silhouette; the days of oversized breasts are disappearing, and women who already have them may soon be pursuing breast reduction or breast implant removal surgery.

Further Reading

  • With bathing suit season right around the corner, plastic surgeons across the country are finding more women are booking up appointments for body contouring and breast augmentation procedures. Dr. Michael Niccole, founder and medical director of CosmetiCare Plastic Surgery Center and MedSpa in Newport Beach, and one of the “Top Plastic Surgeons in America”, reports that his appointment books are full, with a high demand for breast implants, skin tightening procedures and body contouring procedures to help women lose a few inches around the hips and thighs.

  • Women, who want feet that are more beautiful, are flocking to plastic surgery centers around the country to undergo a toe reshaping procedure. Women with very wide toes are “suffering” from a condition that has been coined, ‘toe-besity’. New York-based podiatrist Dr. Oliver Zong recently interviews with “Good Morning America” about this emerging trend, and shares some insights about this elective surgery.

  • Even though women are often stereotyped as driving demand for cosmetic and plastic surgery procedures, a recent study released by the American Society of Plastic Surgeons (ASPS) indicates that more men than ever are heading to the cosmetic surgeon for their own male makeover.