Malaysia Poised to Be Next Medical Tourism Destination of Choice

As more Americans look for alternatives to costly cosmetic procedures during the economic recession, many medical tourism companies and overseas cosmetic surgery providers are dropping their rates and fees to capture the market.

Medical tourism has taken a hit during the economic slump as fewer Americans jump onto the plane for a cosmetic surgery retreat.  However, medical tourism still offers some of the most affordable treatment packages for otherwise costly procedures; tummy tucks, facelifts and liposuction procedures that can cost upwards of $10,000 in the United States are priced under $2,000 in some countries in Asia and South America.  Now, the tourism board of Malaysia is working hard to tap into the medical tourism market to position Malaysia as a top medical tourism destination.

The medical tourism agency Perfect Enhancement Sdn Bhd (PESB) points out that Malaysia is one of the most affordable countries to have cosmetic surgery from licensed and experienced surgeons.  The Asian market continues to attract many medical tourists, and extensive surgery such as breast implants and tummy tucks are priced at a fraction of prices in the United States, United Kingdom and Canada.

In Malaysia, the medical tourism trend is going strong but competing for travelers who are heading to Thailand, the Philippines or India for their cosmetic surgery procedure.

While demand for medical tourism packages is expected to decline significantly in 2009 as more patients delay their surgery, it is expected to pick up shortly after the economy picks up in early 2010. According to a recent press release published in, the PESB is hoping to capture 10 per cent of the cosmetic surgery market in the next five years, and will be looking for new ways to promote several of the leading plastic surgery and medical facilities in Malaysia in order to achieve its long-term goals.

Further Reading

  • The European Committee of Standardisation (CEN) has increased its trade standards for the cosmetic surgery industry in Europe to ensure cosmetic and plastic surgery practitioners are held more accountable for all procedures performed.

  • Carthage, Tunisia has become a popular destination for spa-goers and medical spa patients who want to take enjoy affordably-priced procedures overseas. Tunisia is now officially a part of the International Society of Aesthetic Plastic Surgery (ISAPS). As of March 2010, Tunisia is represented by a National Secretary, Dr. Bouraoui Kotti. Dr. Kotti is a certified doctor by the European Board of Plastic Reconstructive and Aesthetic Surgery, and is also a member of the French Board of Plastic, Reconstructive and Aesthetic Surgery.

  • In the wake of the recent slump in demand for cosmetic and plastic procedures in the United States, countries including Brazil are reporting an overall increase in demand for many aesthetic procedures and beauty treatments.