The Real Deal on 'Botox Fridays' Specials

saleDiscounts, coupons and low-cost multi procedure packages are entering the realm of plastic and cosmetic surgery as more surgeons search for ways to attract and retain new patients. The state of the economy has put many personal investments on hold, giving people fewer chances to spend freely on luxury purchases such as cosmetic and plastic procedures.  As a result, plastic and cosmetic surgery procedures are now becoming a commodity purchase, an item to buy only after hunting for the latest coupons or searching for the best-priced package deal.

Star News Online reports that Dr. Don Mehrabi, a Beverly Hills dermatologist, is offering a weekly 'Botox Friday's special by slashing Botox treatment prices by as much as 30 percent. Other facial and plastic surgeons are promoting 'markdowns' on services and special 2-for-1 deals that may encourage patients to bring a friend or family member along for the latest fix. (Source: Star News Online)

The trend is picking up around the country as more doctors look for ways to attract new patients and keep business booming during the tough economic times.  Some offer flyers and coupons via circulars in the local community newspaper, while others just open up 'online specials' and certificates for patients to print and download when booking their consultation.

But is price-cutting really necessary for this competitive services industry?  Some people frown upon the 'Wal-Marting of cosmetic surgery', stating that  doctors may be devaluing their products and services by extending such discounts.  Teresa McNulty of Modern Medicine points out the role of perception when considering plastic and cosmetic surgery procedures, suggesting that

"To those physicians who already decry the gulf the public perceives between cosmetic surgery and "real medicine" itself, some tactics may actually be toxic to the "brand." (Source:

Further Reading

  • After having discovered she had an 87 percent risk of breast cancer, Angelina Jolie underwent a preventive double mastectomy to reduce her chances of breast cancer.

  • With bathing suit season right around the corner, plastic surgeons across the country are finding more women are booking up appointments for body contouring and breast augmentation procedures. Dr. Michael Niccole, founder and medical director of CosmetiCare Plastic Surgery Center and MedSpa in Newport Beach, and one of the “Top Plastic Surgeons in America”, reports that his appointment books are full, with a high demand for breast implants, skin tightening procedures and body contouring procedures to help women lose a few inches around the hips and thighs.

  • As most people are eating better and living healthier through exercise and diet, plastic surgeons are reporting a rise in plastic surgery procedures. More and more people are getting Botox than ever before and breast augmentation is still the most popular surgery since 2006.