Australia Cracks Down on 'Enhanced' Before and After Cosmetic Surgery Photos

Many physicians and medical professionals showcase before and after galleries of their work, providing clients with a sample of their skills and potential benefits of certain procedures.

Unfortunately, some cosmetic and plastic surgery practitioners are taking advantage of the opportunity to 'sell' their services by using PhotoShop and other image-enhancing software programs to improve the 'after' photos of select procedures.  Adding light effects, eliminating shadows and smoothing out figure flaws are some simple ways to embellish a photo and make results look much better than reality.

The Sydney Morning Herald recently reported on the growing trend of embellished before and after photos in "No More Plastic Fantastic in Ads".  Australia's  demands that cosmetic surgeons forego manipulating photos, and to only provide examples of real patients.  Manipulating pictures has become easier with today's software programs and virtual plastic surgery technology, but may be considered to be false advertising - in Australia, at least.

Australia's Medical Practice Amendment Regulation 2008 also requires surgeons to back up their claims of 'results' with the support of statistical data and advertising language that is understood by the average patient.

Further Reading

  • Motivated by his wife and kids, New Jersey Governor Chris Christie, who once called himself “the healthiest fat guy you’ve ever seen”, disclosed Tuesday he secretly underwent Gastric Banding (Lap Band Surgery) on February 16, 2013, performed by Dr. George Fielding, head of NYU Medical Center’s Weight Management Program.

  • Sound Surgical Technologies, the company behind Vaser Liposelection the Vaser ultrasound device, has developed the VaserShape system, a non-surgical device that helps reduce cellulite and inches in certain areas of the body. The VaserShape device is a non-invasive body contouring system powered by ultrasonic laser. The device is designed to disrupt fat cells beneath the skin by delivering ultrasound energy deep into the skin’s tissues.

  • Women who want to squeeze into their favorite pair of high heels but can’t find the perfect fit do have the option of undergoing cosmetic foot surgery. This procedure is designed to sculpt and shape the foot by lengthening or trimming the toes, and may also help to remove painful bunions and other growths that are causing pain around the feet and ankles.